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UX/UI Designer with 6+ years of experience in clear & intuitive design.

About me

Hi, I’m Yelyzaveta — a UX/UI designer with 6+ years of experience. I came into design through freelancing, following a long-time dream and learning by doing. This journey shaped not only my design skills, but also how I think about users, business goals, and real-world constraints.

Over time, consistent 100% positive feedback from Upwork led me to full-time roles, where I worked as part of cross-functional teams on products for companies in the U.S., U.K., and Israel. I’ve designed and improved landing pages, blogs, e-commerce platforms, online stores, and cybersecurity products review.

I work primarily in Figma, Photoshop, and Illustrator, stay curious about design trends, and actively explore AI tools to make my work more thoughtful, efficient, and human-centered. Exploring AI-powered image and video generation tools for rapid ideation, storytelling, and content creation. Exploring AI-powered image and video generation tools for rapid ideation, storytelling, and content creation.

Work experience

UX/UI Designer At Webselenese

(Remotely: Tel Aviv, Israel Mar 2022– Present)

Designing user-focused solutions across industries like e-commerce, cybersecurity, and content platforms such as blogs, reviews and news sites.
  • Conducting UX research through A/B tests, surveys, and usability testing to inform design decisions and uncover user pain points.
  • Leading brainstorming sessions.
  • Onboarding new designers to our team for cohesive, user-focused outcomes.

UX/UI Designer At Dinghy

(Remotely: London, UK Mar 2021– Feb 2022)

Redesigned an insurance project by developing wireframes and creating prototypes for new user flows. Contributed key components to the design system to ensure consistency and scalability across the platform.

Graphic Designer At Sostocked

(Remotely: Texas, US Feb 2021– Feb 2022)

Created digital illustrations for blog posts and social media, developed banners for advertising campaigns and webinar pages. Led event branding for our team attending a conference in Las Vegas: designed branded t-shirts, tablecloths, and large banners for our team. Worked on creating new pages and redesigning existing ones on the product website. Created illustrations for print publications in an inventory management magazine. Prepared impactful presentations for investors.

Upwork Top Rated Web Designer

(Apr 2020– Feb 2022)

Worked as a freelance designer on a variety of projects in product and graphic design. Consistently delivered high-quality work, earning 100% positive client feedback and building a strong reputation.